# How Flopy.Tech Transformed Sampuran Mithila’s Online Presence In today’s digital landscape, having a responsive, SEO-optimized website is critical for non-profits seeking to reach donors and volunteers. In this case study, you’ll learn how **Flopy.Tech** partnered with **Sampuran Mithila**, a Bihar-based cultural NGO, to overhaul their website, improve search rankings, and increase donation conversions—all within three short months. --- ## Executive Summary **Challenge:** Sampuran Mithila’s outdated site suffered from poor mobile usability, low search visibility, and unclear donation paths—resulting in stagnant traffic and underwhelming donation rates. **Solution:** Flopy.Tech conducted in-depth UX and SEO audits, delivered a mobile-first WordPress redesign, implemented on-page SEO best practices, and optimized the donation funnel. **Results:** - **+45% organic sessions** - **+30% donation form submissions** - **–25% bounce rate** --- ## Client Background Sampuran Mithila is dedicated to preserving the art, language, and heritage of the Mithila region in Bihar. Despite a strong mission, their online presence was not engaging potential supporters: - **Non-responsive design** drove away mobile visitors. - **No keyword strategy** meant pages rarely appeared on Google. - **Hidden calls-to-action** resulted in missed donation opportunities. --- ## Challenges 1. **Outdated Design & Poor UX** Mobile users faced slow load times and a cluttered layout, creating a high bounce rate. 2. **Low Search Visibility** Lack of metadata, keyword-rich content, and internal linking caused minimal organic rankings. 3. **Weak Conversion Paths** The donation button was buried below the fold; multi-step forms discouraged completions. --- ## Our Approach ### 1. Discovery & Strategy - Conducted stakeholder interviews and a full UX audit. - Performed keyword research targeting “Mithila culture NGO,” “Bihar heritage donation,” and related terms. ### 2. Design & Development - Built a **mobile-first**, accessible WordPress site. - Adopted modern UI elements: rounded corners, soft shadows, and clear padding. ### 3. SEO & Content Optimization - Structured headings (H1–H3) with target keywords. - Crafted unique meta titles and descriptions for each page. - Added optimized alt text to all images. ### 4. Conversion Optimization - Introduced a sticky “Donate Now” button in the header. - Streamlined the donation form to just three fields for ease of use. --- ## Results | Metric | Before | After 3 Months | |---------------------------|-------------:|----------------:| | Organic Sessions | 1,200 | 1,740 | | Donation Submissions | 80 | 104 | | Bounce Rate | 68% | 51% | > “Flopy.Tech transformed our web presence overnight—donations have surged, and our community engagement is stronger than ever.” > — Director, Sampuran Mithila --- ## SEO Impact & Learnings - **Keyword Rankings:** Top-3 for “Mithila culture NGO” within six weeks. - **Backlink Growth:** Secured 10+ high-authority cultural blog links. - **Page Speed:** Mobile load times reduced from 5.8s to 2.3s.